Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to forever banish the printed word to the dust bin of history. Books in print have their own special qualities and merits, and the world would diminished by their disappearance.
Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.
For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor.You just need a great concept, the ability to write it or to hire a writer, and the right software.
Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer,ready to be read.
Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.
Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose,and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.
Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software.Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.
Finally, you have creative control over your ebook.You don?t have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copy edited galleys to arrive by snail mail. You are in complete control of the design and the text.
How to Use ebooks for Marketing and Promotion
There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.
The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.
Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.
Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleability of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.
Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation,and get you known as an expert in your field.
You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials.You can use a single ebook to entice new prospects andto sell new products to your current customers.
No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!
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Wednesday, October 7, 2009
Monday, October 5, 2009
Why Write an eBook?
It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed.Technology has changed, ideas have changed, and the mind sets of entire nations have changed.
The fact is that this is the perfect time to write an ebook. What the publishing industry needs are peoplewho can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way.Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate informationto the millions of people who are struggling to figureout how to do a plethora of different things.
Let's say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, "Why?Why should I go through all the trouble of writing myebook when it's so impossible to get anythingpublished these days?
Well, let me assure you that publishing an ebook is entirely different than publishing a book in print.Let's look at the specifics of how the print and cyberpublishing industry differ, and the many reasons why you should take the plunge and get your fingerstapping across those keyboards!
Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair net 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that "you've got what it takes," your submitted manuscript keeps coming back to you as if it is aboomerang instead of a valuable mine of information.
Perhaps, in desperation, you've checked outself-publishing and found out just how expensive aventure it can be. Most "vanity presses" require minimal print runs of at least 500 copies, and eventhat amount will cost you thousands of dollars. Some presses' minimal run starts at 1,000 to 2,000 copies.And that's just for the printing and binding. Add indistribution, shipping, and promotional costs and -well, you do the math. Even if you wanted to go thisroute, you may not have that kind of money to risk.
Let's say you already have an Internet business with a quality website and a quality product. An ebook is oneof the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product orservice.
For example, let's say that you've spent the last twenty-five years growing and training bonsai trees, and now you're ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.
Ebooks will not only promote your business - they will help you make a name for yourself and your company,and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicatedand often require the different aspects to be dividedin order for the reader to get the full story.
Perhaps your goals are more finely tuned in terms ofthe ebook scene. You may want to build a wholebusiness around writing and publishing ebooks.Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks. Maybe you're even thinking of producing an ezine.
One of the most prevalent reasons people read ebooksis to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks toprovide them with new ideas and strategies becausewriters of ebooks are usually people who understandthe new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and thestrategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successfulso that more and more ebooks will be written.
You may want to create affiliate programs that willalso market your ebook. Affiliates can be people orbusinesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?
Figure out what your subject matter is, and thennarrow it down. Your goal is to aim for specificity.Research what's out there already, and try to find avoid that your ebook might fill.
What about an ebook about a wedding cake business? Oran ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?
You don't have to have three masters degrees to writeabout your subject. People need advice that is easy toread and easily understood. Parents need advice fordealing with their teenagers. College students need tolearn good study skills - quickly. The possibilities are endless.
After you've writtten your ebook
Getting your ebook out is going to be your focus once you've finished writing it, just as it is with printbooks. People will hesitate to buy any book from anauthor they've never heard of. Wouldn't you?
The answer is simple: give it away! You will see profits in the form of promoting your own business an getting your name out. You will find affiliates whowill ask you to place their links within your ebook,and these affiliates will in turn go out and make yourname known. Almost every single famous ebook authorhas started out this way.
Another powerful tool to attract people to your ebookis to make it interactive. Invent something for them to do within the book rather than just producing pagesthat contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles gearedto testing their knowledge on a particular subject. Have your readers hit a link that will allow them torecommend your book to their friends and associates.Or include an actual order form so at the end of theirreading journey, they can eagerly buy your product.
When people interact with books, they become a part ofthe world of that book. The fact is just as true forbooks in print as it is for ebooks.
That's why ebooks are so essential. Not only do theyprovide a forum for people to learn and make sense oftheir own thoughts, but they can also serve to promoteyour business at the same time.
click here for more ebook information articles
The fact is that this is the perfect time to write an ebook. What the publishing industry needs are peoplewho can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way.Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate informationto the millions of people who are struggling to figureout how to do a plethora of different things.
Let's say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, "Why?Why should I go through all the trouble of writing myebook when it's so impossible to get anythingpublished these days?
Well, let me assure you that publishing an ebook is entirely different than publishing a book in print.Let's look at the specifics of how the print and cyberpublishing industry differ, and the many reasons why you should take the plunge and get your fingerstapping across those keyboards!
Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair net 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that "you've got what it takes," your submitted manuscript keeps coming back to you as if it is aboomerang instead of a valuable mine of information.
Perhaps, in desperation, you've checked outself-publishing and found out just how expensive aventure it can be. Most "vanity presses" require minimal print runs of at least 500 copies, and eventhat amount will cost you thousands of dollars. Some presses' minimal run starts at 1,000 to 2,000 copies.And that's just for the printing and binding. Add indistribution, shipping, and promotional costs and -well, you do the math. Even if you wanted to go thisroute, you may not have that kind of money to risk.
Let's say you already have an Internet business with a quality website and a quality product. An ebook is oneof the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product orservice.
For example, let's say that you've spent the last twenty-five years growing and training bonsai trees, and now you're ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.
Ebooks will not only promote your business - they will help you make a name for yourself and your company,and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicatedand often require the different aspects to be dividedin order for the reader to get the full story.
Perhaps your goals are more finely tuned in terms ofthe ebook scene. You may want to build a wholebusiness around writing and publishing ebooks.Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks. Maybe you're even thinking of producing an ezine.
One of the most prevalent reasons people read ebooksis to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks toprovide them with new ideas and strategies becausewriters of ebooks are usually people who understandthe new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and thestrategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successfulso that more and more ebooks will be written.
You may want to create affiliate programs that willalso market your ebook. Affiliates can be people orbusinesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?
Figure out what your subject matter is, and thennarrow it down. Your goal is to aim for specificity.Research what's out there already, and try to find avoid that your ebook might fill.
What about an ebook about a wedding cake business? Oran ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?
You don't have to have three masters degrees to writeabout your subject. People need advice that is easy toread and easily understood. Parents need advice fordealing with their teenagers. College students need tolearn good study skills - quickly. The possibilities are endless.
After you've writtten your ebook
Getting your ebook out is going to be your focus once you've finished writing it, just as it is with printbooks. People will hesitate to buy any book from anauthor they've never heard of. Wouldn't you?
The answer is simple: give it away! You will see profits in the form of promoting your own business an getting your name out. You will find affiliates whowill ask you to place their links within your ebook,and these affiliates will in turn go out and make yourname known. Almost every single famous ebook authorhas started out this way.
Another powerful tool to attract people to your ebookis to make it interactive. Invent something for them to do within the book rather than just producing pagesthat contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles gearedto testing their knowledge on a particular subject. Have your readers hit a link that will allow them torecommend your book to their friends and associates.Or include an actual order form so at the end of theirreading journey, they can eagerly buy your product.
When people interact with books, they become a part ofthe world of that book. The fact is just as true forbooks in print as it is for ebooks.
That's why ebooks are so essential. Not only do theyprovide a forum for people to learn and make sense oftheir own thoughts, but they can also serve to promoteyour business at the same time.
click here for more ebook information articles
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